Sony Bravia Theatre Bar 6 - The 499 Soundbar With a SECRET?

Sony just dropped the Bravia Theatre Bar 6 soundbar! It promises great sound, but with a £499 UK launch price (check links below for current deals!), you're right to ask: what makes THIS one special?Does it justify the cost? Are there any hidden gems or unique features (maybe some clever audio up-mixing?) that make it stand out?